The internet has changed the world – and how businesses operate. Whether they’re selling products online, generating leads for their services, or simply trying to stay ahead of their competition by staying visible online, SEO matters a lot. And with Google making changes all the time, it’s important that marketers are aware of how to keep up.
Search engines have become much smarter than they were in the past, and are now able to match content to searches based on intent. They can tell if someone is looking for a specific product, trying to solve a problem, or just want some information, and they deliver results accordingly. This makes it even more important to focus on user intent when writing your content and executing an SEO strategy.
One of the best ways to do this is by creating detailed, rich content that answers questions and explains what your products or services are all about. This can help you rank higher in search engine results pages (SERPs), as well as earn you a featured snippet spot.
This is especially important for local SEO, where your goal is to be shown in the map and text results that appear when people search for a business or service in your area. Getting your website to rank higher in these results will mean that more of the right kind of customers will find you, and it will be easier for them to click through to learn more about what you can offer them.
The best way to optimise your website for local SEO Top SEO trends in Brisbane is by including your location in the title tag, body copy, meta description, and footer of your site. You can also include it in the URL, if possible.
Keeping up with local SEO trends is essential for Brisbane small businesses who are trying to grow their visibility and reach on a budget. Traditionally, search results are dominated by big companies who can throw money at it, but local SEO allows smaller businesses to compete on a level playing field.
A good example of this is the case of LeMans Motors, a local mechanic in Brisbane that specialises in the repair and servicing of vintage automobiles. With the help of a local SEO campaign, they saw their website traffic skyrocket and their monthly value increase as a result. This allowed them to expand their business and continue supplying the Brisbane community with their great service.